Last Updated on March 22, 2025 by NonToxicSwaps

Switch to a non toxic foundation to eliminate chemical ingredients from your makeup routine.

non toxic foundation

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Ingredients to Avoid in Foundation

Big brand foundations often include ingredients that can be harmful to your health.  Companies use these ingredients because it produces a superior product.  Unfortunately, this comes at the cost of our health.

These are ingredients commonly found in the average foundation.  This list is not conclusive but addresses the “heavy hitters” we should be avoiding in our makeup.

  • Fragrance/Parfum: umbrella term including hundreds of toxins, including hormone disrupting phthalates, as well as skin irritants and allergens. Chemicals that are hidden behind this term can be carcinogenic, respiratory irritants, endocrine disruptors, reproductive toxins, neurotoxins, and more (PMID: 35669814)
  • Parabens: preservatives linked to endocrine disruption (PMID: 29596967), known to be carcinogenic due to endocrine disruption (PMID: 36746253) Parabens may be listed as methylparaben, ethylparaben, propylparaben, butylparaben, isobutylparaben, isopropylparaben, and benzylparaben.
  • Ethoxylated ingredients (PEGs, PPGs, polysorbates, ceteareth, phenoxyethanol): ethoxylation process produces ethylene oxide, a carcinogen and developmental toxin (PubChem CID: 6354) and 1,4-dioxane, a suspected carcinogen (PubChem CID: 31275)
  • Phenoxyethanol: deemed generally safe at a 1% concentration, however it’s production process, ethoxylation, can potentially contaminate phenoxyethanol with 1,4-dioxane and ethylene oxide (see above for ethoxylated ingredient description) (PubChem CID: 31236)
  • Butylated compounds (BHA/BHT): linked to endocrine disruption at high doses, developmental & reproductive toxicity (PubChem CID: 31404); BHA is a known carcinogen, developmental & reproductive toxin (PubChem ID: 24667)
  • Talc: potentially contaminated with asbestos (carcinogen), while there is much debate over the research of talc, it can potentially be contaminated with asbestos (carcinogen) (PMID: 31469695)

     

    What about titanium dioxide?

    Titanium dioxide poses a health threat when inhaled.  For foundation makeup, its best to avoid powder foundations that include titanium dioxide, as the loose powder can be inhaled.

    PRODUCT CERTIFICATIONS & PREFERENCES

    These certifications may or may not be important to you, depending on what you value in your products.

     

    USDA ORGANIC

    Product that are certified USDA Organic must be made with at least 95% organic ingredients.

    LEAPING BUNNY

    Leaping Bunny Certified products must be made with ingredients that have not been tested on animals.  The product itself is also not tested on animals.

    VEGAN CERTIFIED

    Vegan Certified products cannot contain animal ingredients or by-products and have not been tested on animals. 
    non toxic foundation

    Tips for a Flawless Non Toxic Foundation Application

    Proper skin care and application will help your foundation appear natural and smooth.  Follow these tips for a more natural finish to your foundation.

    Proper Skin Care

    The key to a good makeup application is having a good canvas.  The condition of your skin will determine how well your makeup sits on your skin.  They key is to keep the skin clean and moisturized. Your morning and evening skin care routine should include using a cleanser and following with a moisturizer.  Find non toxic skin care here:  Best Non Toxic Face Wash | Best Non Toxic Facial Moisturizer.

    You can add a toner in between these two steps, but this is an optional step.  It can help remove any lingering impurities and soap residue after using your cleanser.  Be mindful when selecting a toner, as many include natural ingredients that can also be too harsh on the skin.  This is my favorite toner by far.

    After cleansing in the evening, I like to put on an oil based serum.  A serum is usually a thicker, moisturizing product.  This will condition and moisturize your skin more deeply than your daytime moisturizer.

    I personally love this cleanser and serum set from Kosmatology!

    Use a Primer

    Primer can help your makeup appear smoother and last longer.  This is applied directly before applying your foundation.  A good non toxic primer is the Juice Beauty Illuminating Primer.  You can find it on Amazon here.

    BEST NON TOXIC FOUNDATION BRANDS

    FEATURES

      • Coverage: Lightweight Medium Coverage
      • Finish: Skin-like finish
      • Made in USA
      • Cruelty free
      • Gluten free
      • Vegan
      • Recyclable
      • Available in multiple shades
      • Herbal hyaluronic and Vitamin C formula includes antioxidants.

    FEATURES

    • Coverage: Full Coverage
    • Finish: Satin, light dewy finish
    • Made in USA
    • Cruelty free
    • Gluten free
    • Vegan
    • Available in multiple shades
    • “Sustainable: This company is committed to minimizing their carbon footprint in all areas of their business: product development, packaging & printing, and even how their buildings are designed!
    • Fruit Pigmented – pigmented with antioxidant-rich fruits instead of toxic synthetic dyes.
    • Moisturizing formula – Minimizes dryness and flakiness because it includes super fruit oils and hydrating aloe vera.
    • Antioxidant-Rich – Includes red wine resveratrol and alpha lipoic acid which have anti-aging benefits for skin.”
    • Coverage: Medium Coverage
    • Finish: Silky, skin-like finish
    • Made in USA
    • Cruelty free
    • Gluten free
    • Vegan
    • Available in multiple shades
    • Non-Comedogenic: Safe for sensitive skin.
    • Recyclable Bottle
    • Contains Skin Care IngredientsNiacinamide and allantoin have smoothing and soothing benefits that visibly improve bare skin.

    FEATURES

    • Coverage: Sheer-to-buildable coverage
    • Finish: Airbrushed, dewy finish
    • Made in USA
    • Cruelty free
    • Gluten free
    • Vegan
    • Organic
    • Available in multiple shades
    • Hypoallergenic
    • Includes organic jojoba oil, organic aloe vera, organic coconut oil and botanical cactus flower, which helps lock in moisture.
    • Improves the natural appearance of skin tone and texture, delivering a silky second-skin.
    • Lightweight and nourishing to the skin

      FEATURES

      • Coverage: Light to medium coverage
      • Finish: Satin
      • Made in USA
      • Cruelty free
      • Available in multiple shades
      • Includes frankincense and myrrh, which are nourishing to the skin.
      • Ethically sourced, organically farmed, plant-based, minimally processed, organic ingredients.
      • For Balanced Or Dry Skin Pair With Any Vapour Primer
      • For oily skin use with Matte Smoothing Primer
      • For all day wear set with Perfecting Powder.

        FEATURES

        • Type: Cream foundation
        • Coverage: Medium to full coverage
        • Finish: Dewy finish
        • Made in USA
        • Cruelty free
        • Gluten free
        • Non-GMO
        • Available in multiple shades
        • Helps improve skin tone, texture, hydration, and overall radiance with signature blend of oils and herbs.
        • Provides powerful skincare benefits.
        • Use with the Skin2Skin Foundation Brush and set with RMS Beauty “Un”Powder.

        FEATURES

        • Coverage: Light Coverage
        • Finish: Dewy finish
        • Made in USA
        • Cruelty free
        • Gluten free
        • Vegan
        • Non-Comedogenic: Safe For Sensitive Skin
        • Available in multiple shades

        FEATURES

        • Finish: Matte finish
        • Made in USA
        • Cruelty free
        • Gluten free
        • Vegan
        • Non-Comedogenic: Safe For Sensitive Skin
        • Available in multiple shades

        FEATURES

        • Coverage: Medium to Full Coverage
        • Finish: Natural finish
        • Made in USA
        • Cruelty free
        • Gluten free
        • Vegan
        • Non-GMO

        FEATURES

        • Coverage: Light to Medium Coverage
        • Finish: Airbrushed finish
        • Made in USA
        • Cruelty free
        • Gluten free
        • Made with Squalane, arnica, and pro-vitamin B5: Helps deeply soothe and condition skin
        • Contains Niacinamide and caffeine: Help brighten and balance your complexion

        FEATURES

        • Coverage: Buildable to Full Coverage
        • Finish: Dewey finish
        • Made in USA
        • Organic
        • Non-GMO
        • Cruelty free
        • Gluten free
        • Vegan
        • Non-comedogenic

        FAQs

        What is the best non toxic full coverage foundation?

        For a non toxic full coverage liquid foundation try the 100% PURE Water Foundation.  If you’re looking for a or a non toxic full coverage cream foundation check out the RMS Beauty “Un” Cover-Up Cream Foundation.  For a non toxic full coverage powder foundation try the Zuzu Luxe Mineral Powder Foundation.

        What is the best non toxic foundation for mature skin?

        Liquid foundation with a dewey finish is recommended for mature skin.  Matte finish foundations can emphasize wrinkles in aging skin. The best way to achieve a flawless look on mature skin is to focus on skin care, use a primer, and use a dewey finish, liquid foundation.  Here are the non toxic foundations that check these boxes:

        1. 100% PURE Water Foundation 
        2. ILIA – True Skin Serum Foundation
        3. Physicians Formula Organic Wear Silk Foundation Elixir
        4. ILIA Super Serum Skin Tint SPF 40
        5. Fifth & Skin Better’n Ur Skin Liquid Foundation
        non toxic foundation