Mainstream companies greenwash their products by using deceptive marketing to make them appear more “natural”. But while companies are more concerned with the look and scent of their products, they’re using chemical ingredients that are harming our health.  Toxic ingredients like parabens, phthalates, dyes, and fragrances are in our everyday products from personal care to cleaning supplies, and even baby products!  

In a world where greenwashing runs rampant (think “natural” labels hiding synthetic junk or claiming to be “clean”), I’m here to help you cut through the nonsense.  Every item on our list has been vetted for transparency, clean ingredients, and real integrity.  From skincare to cleaning supplies, these are the products that deliver on their promises without compromising your health or the environment.

Non toxic living isn’t all or nothing or a one-size-fits-all solution.  You decided how much or little you want to swap out and make safe product choices one at a time.  Our goal is to empower you with options you can feel good about.